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Search results for “Google Hotel Ads”
It's the end of the hotel metasearch model as we know it
11/02/2018
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7:53:41 AM
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The biggest mistake the hotel metasearch players are making is their inherently flawed business model that promised hotel shoppers to find the best price for the property they have chosen.
Google testing vacation rentals callout on Hotel Ads
04/16/2018
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4:34:21 PM
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This update should push users deeper into the funnel, which will possibly result in a minor uptick in mobile conversion rates.
OTA chief cuts salary; event cancellations cost $1B | Daily Brief
03/11/2020
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12:24:19 AM
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The direct economic loss from the cancellation from nine major tech conferences already surpassed USD 1 billion; A Disneyland Paris maintenance worker tested positive for coronavirus.
Google wades deeper into Expedia’s territory with new deal with Sabre
01/22/2020
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9:59:06 PM
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The deal further accelerates the growing rivalry between Google and travel giant Expedia.
How to incorporate Bing hotel ads into hotel's digital strategy
12/27/2019
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3:00:02 PM
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Bing works to add user country, check-in day of the week, advance booking window, and length of stay for bid optimizations.
How the decade’s rise of social media changed travel
01/02/2020
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10:34:22 AM
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Social media keeps us connected while on vacation and offers a space for instant reviews, it also has negative consequences like over-tourism.
Google hotels ads could make gains with chain loyalty rates
12/27/2017
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5:27:43 PM
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Hotels are now experimenting with different book-direct incentives, but Trivago, compared to the online travel agencies, has no special incentives for booking direct.
Travelport’s CEO ready to look beyond the air segment in China
10/11/2019
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9:43:18 AM
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Recently appointed CEO, Greg Webb, has indicated that Travelport may move into the hospitality space and some of the other components as opposed to focusing only on the airline side going forward.
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